According to the National Automobile Dealers Association (NADA), auto dealership service and parts sales in the U.S. grew to more than $91 billion...
Results Driven Digital Marketing: Capturing Additional Service Revenue
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3 Reason to Stop Believing the Millennials Lie
There is no escaping the love affair with Millennials. Everyone has an opinion on them and how they want to be sold and marketed. Every thought...
Boost Your Sales Revenue by Converting Service Customers
Customers are the lifeblood of a dealership, both on the lot and in the service lane. But the nature of the purchase-to-service-to-repurchase...
Infographic: An Introduction to Cross-Device Customer Journey Mapping
We see a product advertised on TV, we find that product online, and then we purchase the product without doing any further research. If this sounds...
A Digital Audit: The One Thing Every Automotive Agency Should Provide
Digital marketing is exploding in the automotive industry. The average marketing budget for auto dealers now spends over 50% on digital marketing....
Eight Tips to Help Every New Dealership Internet Manager
It’s your first day as an Internet Manager. Congratulations! You are now in a position of leadership for your dealership’s digital presence, an...
Everything is Awesome in the Buy/Sell Market
The strength of the auto retail market and the improving economy will drive dealership acquisition activity and blue sky values throughout 2015 and...
The Evolving Role Of CRM: Why Distributors Are Shifting Focus To Marketing
Faced with rapidly changing buyer behavior and rising costs, many businesses are turning to technology to help amplify success as business models...
Sales strategies: Developing a starter product for customers
Business-to-business buyers are tougher and more discerning than they were a few years ago. Why? Many say it’s because of the recession, which...
3 Ways Successful Dealerships Develop Loyal Service Customers
There’s no denying the positive impact of successful service departments in top-performing dealerships. While fixed ops account for only 12% of a...