Customers will come back if you make the experience feel less like a chore and more like an event they actually want to attend.
Mix Modern Customer-Retention Tech With Southern Hospitality
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Why Transparency Is The Key To Success
“In most businesses, someone is getting screwed,” said my childhood teacher. I don’t remember what grade I was in, or who even said it to me, but I will always remember hearing it and how much it
Tighten Key Processes and Controls Now to Prepare for Tomorrow
As we look around the country, it appears that the auto sales are strong in many areas and are continuing to set records. Dealer acquisitions continue at a fast pace, suggesting a high level of confidence
DMS Management Made Easy
Management expert Peter Drucker once said, “Most of what we call management consists of making it difficult for people to get their work done.” Are you spending too much time trying to manage your
Key Points, Best Practices If You’re New to Social Media
Let’s face it: finding the right path to successful social media marketing is difficult. Lots of companies invest time and money into platforms to get likes and followers without truly knowing what success
Black Book: Sub-Compact Cars Depreciated Significantly from A Year Ago
According to Black Book® data, the average price of a used vehicle for model years 2010-2014 depreciated by -0.5% during May. Cars overall saw slightly higher depreciation during May at -1.0%,
YouWho? Why YouTube May Not Be Your Most Effective Video Marketing Option
As consumer touch-points in the car buying journey continue to increase, it’s ever more important to ensure that your video content is available at each and every one of those pit stops the car buyer takes.
The Paradox of Progress
In taking a detour this month I want to share with you something I have been observing in some stores which frankly are holding back business achievement. This article will be a living testament as to why
The Implications of Rising Dealership Real Estate Values
Dealership real estate is an increasingly important factor in dealership valuation. Commercial real estate prices have risen significantly in recent years, and buyers are able to gain very attractive real
Four Ways to Keep Peace in the Family Business
“If I thought my business would hurt my family, I’d sell it!” exclaimed my client. I wish I had a dollar for every time I’ve heard this same concern from business owners. In contrast, the dream for most