When was the last time you purchased a product, then received a phone call the next day from the salesperson asking how you liked it? It’s a rare occurrence in most business because the focus is
Give Customers Reason To Buy – and Come Back
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Attract Passersby For Right Reasons
The objective of outdoor merchandising devices is to draw buyer attention to dealership inventory. Great merchandising draws shoppers’ eyeballs as they drive by.
3 Free Effective Communication Tools That Will Increase Your Response Rate
Digital is an expectation, not an enhancement or an addition. Our culture has come to expect a digital experience in the smallest of our daily routines. Fast Food has become automated (the kiosk can’t
10 Tips To Being An Effective Leader
Good leaders all have one thing in common: They understand context. It’s a bit like parenting. You wouldn’t talk to a 7 year old the same way you would talk to an 17 year old.
5 Tips For Training Your Millennial Salespeople
The retail sales workforce is evolving beyond what we could have imagined years ago. But, is your sales training evolving with it?
Where Email Marketing Falls Short
Watch just about any sitcom and you’ll notice something: when everything goes wrong for the main character, it’s almost always because there’s been a miscommunication. Sometimes aliens or zombies
Happy Employees Lead to Productive Dealerships
The belief that workers are productive because they have a big paycheck coming their way might hold some truth, but there’s a lot more to it than that. Happiness plays a major part in the productivity
The 5 Top Social Media Errors to Avoid
Social Media has become an important channel customers use to reach out to businesses. From tweets expressing their displeasure, to Facebook wall posts asking for additional information,
Does Recall Non-Compliance Leave Your Dealership More Liable & At Risk?
There’s no question – the recall crisis is eroding the confidence consumers have in vehicle safety. Every day, we hear of more vehicles being recalled for various reasons. If nothing else were to get recalled,
Used Car Market Insights – Week of June 14, 2016
This week’s Black Book Market Insights report looks closely at which segments are continuing to face heavier-than-normal depreciation, particularly over the last month. Smaller cars, including the