In preparation of the influx of off-lease vehicles returning to the market, BMW Financial Services has made its BMWGroupDirect.com service accessible to independent and non-BMW franchise
Getting the Most Out Of Your Team
Many leaders feel that being professional in their position means being organized, focused and strong. They never let their personal life or emotions enter into relationships with their employees.
Poll: Service Key to Satisfied, Loyal Car Customers
The J.D. Power survey finds that among highly satisfied customers, 92% say they definitely will return to the same service facility for future warranty work and 83% say they definitely will return for
What’s Next? Fix What You Are Doing First
Wonder why the Facebook Marketing your company is doing is not converting? There are a few things companies can learn from Christopher Kimball’s new venture,
How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry
Connectivity and digitalization are the number one key trend disrupting the automotive business in 2016. According to KPMG’s Global Executive Survey 2016,
The Time Is Now for Dealers to Embrace Online Video Advertising
Reaching the right car buyers at the right time is more difficult than ever given the high volume of ads inundating consumers on a daily basis.
Use This Nifty Trick to Increase Your Facebook Video Views [VIDEO]
Facebook videos are more popular than ever, but the challenge for marketers is that people have to ‘unmute’ the videos. Flick Fusion Director of Marketing Gina Reuscher shares a nifty trick that
How Can We Alter Consumer Perception that Car Buying is Painful?
According to an article published on Forbes.com, even world-renowned professors at Harvard Business School have a painful experience when shopping for a new car.
If Dealers Want To Understand Millennials, They Should Start By Hiring Them
I don’t think there’s been a single meeting I’ve had with clients in the past year where the term “millennial” hasn’t come up at least a half dozen times.
It’s Okay to be a Mediocre Dealership
In today’s society there are only two things people talk about: the bad and the outstanding experiences. Companies who are mediocre don’t garner media attention or stand out in the industry.






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