“Exceeding expectations” and “unbelievable” were the words used by top automotive dealers, technology vendors, and conference presenters, when sharing their experience at the
Digital Dealer 21: A Huge Success
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Maybe We’re Approaching This Whole Loyalty Thing Wrong?
Customer loyalty is something every business needs and desires. Some companies are spectacular at accomplishing it, while others struggle.
A Unique Value Proposition to Rule Them All
Think about the value propositions most dealerships present to consumers. Free car washes, fast transactions, oil changes, low prices, etc. They’re all so similar that, in reality, they cease
Car Dealers Find New F&I Profit Center with Spireon SkyLink
Spireon Inc., the leading provider of GPS-based vehicle telematics and Business Intelligence solutions with over 3 million active subscribers, today announced that Spireon SkyLink
Part I: The Naked Truth Exposed
The automotive industry is no stranger to advertising. Auto dealers, in particular, tend to allocate sizeable portions of their marketing budget to ad buys. With the rise of digital platforms and
Three Questions to Ask to Better Understand the ROI on Your Digital Ad Spend
The automotive industry is no stranger to advertising. Auto dealers, in particular, tend to allocate sizeable portions of their marketing budget to ad buys. With the rise of digital platforms and
There Are Auctions, and There Are AUCTIONS!
My first Retail management gig came in the mid-1970’s when, as a frustrated Zone Manager for Renault, one of my dealers offered me a piece of his business if I would come in to help
Store Turns Pokemon Go Players Into Vehicle Buyers
Street Toyota salesman Nick Schuman has found a way to catch Pokemon and customers at the same time. While Schuman was on the Street Toyota lot tracking down the fictional creatures
Commercial Trucks – A Well-Kept Secret
Most new vehicle dealerships have a robust marketing plan that commonly exceeds their co-op matching from their manufacturer. They spend aggressively to tell and re-tell consumers
Annual Swapalease.com NFL & Cars Survey Shows “Teslas” Would Make a Good Name for an NFL Franchise
Swapalease.com, the nation’s largest car lease marketplace, today announced results of its NFL & Cars Survey, where thousands of drivers across the country made predictions about