Businesses today can no longer count on passive consumers; in fact, it’s a given that shoppers will enter your dealership empowered with more information and technology than ever before.
Get to Know Today’s Empowered Consumers
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Using the Socratic Selling Method
Can you guess what the most common complaint about sales people is, from both customers and sales managers alike? It’s this; sales people simply talk too much.
Streamlined Data Integration Brings Unity to the Dealership
Thankfully, the automotive industry has by and large embraced the technology available to it. Handwritten buyers’ orders, Sharpies and four squares, prospecting from index cards—all are finally
He’s Seen the Enemy, and It’s Tesla
The Federal Trade Commission had billed its event as a Washington forum for “seasoned experts” to discuss the car-dealer-franchise system and state laws that support it.
Google. Apple. Microsoft: Tech Companies Building Cars
I frequently talk about the current industry disrupters taking sales from dealers – the Beepis, Vrooms and Carvanas, amongst others. These companies snuck up on dealers and, with little warning,
Swearing At The Dealership – Does It F Up Deals?
I was meeting with a dealer last week and he had a good laugh when I showed him a video of our 20-month-old saying “damnit” when she dropped her water bottle – then immediately saying
Used Car Market Insights – Week of June 21, 2016
This week’s Black Book Market Insights report offers up data that show how car segment depreciation has consistently picked up since January. Trucks, conversely, have been a little more volatile,
RouteOne Brings eContracting to All Southeast Toyota Finance Dealers
RouteOne announced today that Southeast Toyota Finance, a premier provider of automotive financing for 176 Toyota dealers in the southeastern United States, has expanded their partnership
Good Storytelling : How to Grow a Legion of Fans with Your Content
Nobody wants to be subjected to boring content. If you want to fail at content marketing, approach it with conventionality.
ADESA Boston Raises More Than $55,000 for JDRF
ADESA, a business unit of KAR Auction Services (NYSE: KAR), today announced that its ADESA Boston location has raised more than $55,000 for JDRF so far during the auction’s annual charity drive.