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Your Website IS Your Showroom

There was a time when dealerships hated the internet. I know, it’s hard to believe. What is interesting is that while most dealerships have learned to embrace the internet, many still feel it is an

Think Tank Tuesday : Are You Making This Mistake? [VIDEO]

Search engine marketing is valuable tool when used correctly. But it’s not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve

Five Simple Steps to Gain Referrals

We have all heard the saying, “referrals are the lifeblood of a salesperson’s business.” This statement is true, and it’s true for many different reasons. When a trusted friend refers you, your

Is Your Campaign Compatible? [VIDEO]

In this week’s Hard Facts, Samantha explains that you should not only be A/B testing subject lines, but also make sure your email looks great on iPhones, Androids, and other types of smartphones.

Get the Most Out of Your Vendor Partnerships

A few weeks ago, I discussed a new “breed” of tech provider that’s been, very quickly, becoming a major part of many dealership’s strategies

Spend Your Marketing Budget Wisely by Making an Emotional Connection with Consumers

Marketing studies tell us most purchases are emotional decisions rationalized later with logic. If you could flip the order and use a rational process to first establish an emotional connection with a consumer

Are You a Game Changer?

There are normally three types of team members on an organization’s payroll: caretakers, playmakers, and game changers. The behaviors associated with each category go beyond skills or talent

Interactivetel Introduces Total Track Solution to Help Bring Accountability to Customer Experience

Interactivetel (www.interactivetel.com), a system that tracks, monitors, and reports each interaction by phone or text to give dealers comprehensive knowledge of their customers, today announced

Helion Technologies Receives Partner Certification from ShoreTel, a Leading Unified Communications Solution for Auto Dealers

Helion Automotive Technologies announced today it has received a UCSE Tier 1 Support Certification from ShoreTel, a leading provider of business telephony and Unified Communications (UC) solutions

How Two Birds with One Stone Protects Your Investment

Have you ever considered targeting your sales and service customers simultaneously? Try placing a service offer in with your next sales mailer. I promise you’ll be happy with the results.