7am Monday morning 22 years ago my phone rings. It’s one of my newest and biggest advertising clients on the other end of the line. This can’t be good. “Jim, my competitor is using
Leading Edge Marketing
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Bottom-Line Improvement Opportunities
Most business owners review their financial performance monthly, reviewing a complete set of financial documents that paint a picture of the health and vitality of the business.
It’s All in the Communications
Most likely you may have heard the expression “it is not what you say but how you say it.” This expression happens to have a much more profound impact than we casually give credit
Are You Being Proactive With Your DMS?
If you were standing in front of a house on fire and there was a hose and hydrant, everyone would say that the solution to the problem is to connect the hose and put out the fire.
The Biggest Mistakes CRM Users Make
In any dealership, no matter how large or small, the CRM should be at the core of it all. From beginning to end, from a prospect to a sold customer, using the CRM to function a sales
RealTimeAppt.com dba TimeHighway.com Announces Merger with 3 Industry Leaders in Automotive Marketing − Creating Affinitiv, the Preeminent Customer Experience Company
TimeHighway.com, the leading online appointment scheduling company with a background in technological development, is proud to announce its merger with three other automotive leaders
Cars Begin to Feel Accelerated Depreciation Heading into Fall Season
According to Black Book® data, the average price of a used vehicle for model years 2011-2015 depreciated by -2.4% during August, noticeably more than July (-1.5%)
Four Steps to Start Leading Again
It’s both a dangerous and ridiculous assumption to believe that because someone has a leadership title—or is in a leadership position—he or she is leading. Often, as prosperity rises urgency
Larry Barditch Appointed Area Vice President of Sales for Horsepower 360 Marketing
Horsepower 360 Marketing is pleased to announce the appointment of Larry Barditch to the position of Area Vice President of Sales. He will add over 25 years of success as an entrepreneur
Why So Serious? Earning Loyalty, Advocacy & New Customers through Humor
Last week, a UK based travel company received an interesting Facebook post – a user posted a screenshot of a travel itinerary that listed a layover of 413,786 hours (or roughly 47 years).