Recording and sending personalized walkaround videos to potential customers is a new strategy for many dealerships, therefore best practices have only recently emerged. As a result, dealers
Facebook announced a number of tweaks to the newsfeed algorithm a few days ago. These changes will improve users’ experience and penalize companies who continually publish poor quality content.
ADESA, a business unit of KAR Auction Services (NYSE: KAR), today announced that the ADESA Indianapolis auction recently hosted two charity events. Together, these two events raised more than
Flick Fusion today announced that its COO Tim James and Director of Marketing Gina Reuscher were both selected to speak at the 21st Digital Dealer Convention and Expo to be held August 8-10, 2016
According to eMarketer, the US auto industry is expected to see a 16.3% increase in digital ad spending in 2016, increasing from $7.30 billion in 2015 to $8.49 billion in 2016. This means the
Half of the world’s citizens are visual learners. They would rather be shown how to do something, than read about it. Yet for years, marketing was stuck in the printing press era. Slowly churning
YouTube has become “the powerhouse platform for video,” including automotive content, says video advertising technology firm Pixability. The company’s Get Behind the Wheel: Auto in the
As dealers, it has always been the dream to be able to predict when a potential lead may become a buying customer. Lead nurturing processes rely on the hope that enough nurturing will convince
When it comes to driving sales in your dealership, there might be some disagreement about the particular tactics that really make a difference, but there are a few key criteria that almost all
When I speak to sales groups, the subject of rejection comes up often during our Q and A sessions. Rejection is a natural part of the business of sales, and it is critically important to learn how