While lead generation is important, according to this article on Inc.com, many companies would see far greater results (and better, more-qualified leads) if more emphasis were placed on
It’s Time to Step up your Content Marketing Game
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Acknowledging the Forgotten Department
In medieval times, when a severe punishment was handed out, the convicted party was often sentenced to time in the dungeon. One such prison was known as an “oubliette” which comes from
High New-Vehicle Prices Drive Auto Finance Industry to New Highs in Q1
The industry smashed several records in the first quarter thanks to high new-vehicle prices, but stretching terms and leasing weren’t the only ways consumers sought payment relief.
SEM Costs on the Rise: How to Adapt
I’m not saying I have a Master’s Degree in economics from Harvard, but I do understand the fundamental principles of supply and demand. The price of goods and services is a direct reflection
Digital Auto Retailing: The Impact to F&I Office
It runs the gamut from startups offering consumers peer-to-peer or direct-to-consumer online car-buying, to companies like Cox Automotive and CDK Global helping facilitate digital retailing at dealerships.
Gas Prices Keep Dealers Hunting for Trucks & SUVs
What Black Book representatives heard dealers say in the lanes going into the Fourth of July holiday reinforced the latest data editors uncovered.
Study Shows VW Diesel Owners to Be Compensated ‘Handsomely’
Buyer intelligence firm Autolist.com released data just before the Fourth of July holiday that shows that the $14.7 billion settlement for some Volkswagen diesel vehicle owners
Why Auto Dealers Must Embrace Digital Marketing
You may have heard it time and again, but if you aren’t using digital in your marketing plans, you are losing out. Simply put, traditional marketing no longer works like it used to for auto dealerships.
Marketing Technology is More Than Just Vendors and Tools
I love the field, the practice of marketing technology. However, marketing technology has been regarded largely as a collection of tools and vendors. From Scott Brinker’s outstanding MarTech
How the Future of Advertising Is in Servicing the ‘Moment’
Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong.