In this world of cheap knockoffs, hidden agendas and mud-filled transparency, the reality is that not all social media connections are created equal. We’re searching for authenticity in ourselves
Digital marketing is quickly becoming one of the main methods dealerships use in order to promote their vehicles and services to potential and current clientele. Digital marketing encompasses
It’s one thing to be told that telling a great story to potential customers will increase sales. It’s another to actually create a story that matters and plug it into a structured, measureable marketing
Consumers are in constant search of information – before, during, and after visiting a store. It’s no secret the growth of the internet has affected the way businesses communicate with consumers
Automotive recruitment has changed and is changing at a speed that’s difficult to keep pace with, similar to everything else in the auto industry today. You can be a little bit late to the party with
Every dealer knows how fierce competition is for customers and mindshare. That’s true of any market. But if you think about it, the internet is absolutely the most competitive marketplace that exists,
In a continued effort to bring transparency to the online car shopping experience, MAXDigital, a leading auto retail SaaS provider, today announced a partnership with CarGurus
DealerSocket, provider of a leading automotive technology platform for independent dealers, has released its conference schedule for the remainder of 2016. The company is in the midst
Helping automotive dealers and lenders benefit from the use of digital technologies, Dealertrack today announced that Volvo Car Financial Services is now available
Consumers are constantly flooded with messages everywhere they go, from billboards to direct mail, to websites, banner ads and email. Most of these messages are disregarded, ignored or, even worse,