Transparency Launches New Offline Attribution Solution and AI-Based Identity Layer Marketing Platform, Without Cookies or Pixels Leverage Individual Attributed Marketing Profiles
This Week in Social Media News: Week of September 26, 2016
LinkedIn is the go-to destination for online professionals, and now it’s offering a more intuitive desktop experience that more closely resembles its mobile app.
Efficiency is the Key to Loyalty
Have you ever tried to call a dealership – whether it’s to inquire about a vehicle or schedule a service appointment – just to get placed on eternal hold or thrown into someone’s voicemail?
ADESA Names Trent Strauss Director of Dealer Relations
ADESA today announced that Trent Strauss has been promoted to director of dealer relations for ADESA, effective immediately. Strauss will report to Steve Dudash, vice president of dealer services.
Auto Lender Survey Shows Disconnect over Use of Residuals for Portfolio Strategy
A large number of auto lenders say they don’t leverage residual data for their portfolio, despite the majority admitting that portfolio risk assessment and remarketing remains at the top
The Dealership Experience: Do Your Customers Like You?
For most people, buying a car isn’t a regular, everyday activity. It’s an occasion that doesn’t come around all that often, and when it’s time to shop for a new car, consumers expect
Service Retention Relies on Consumer Trust
When a customer buys a new car from a dealership it’s almost a given that service also just gained a new customer. Most of the time, if the customer is local, they will start bringing
Wheel’s Auto to Announce CPO Merchandising Best Practices at Used Car Week
At the Used Car Week conference next month in Las Vegas, Wheel’s Automotive Dealer Supplies, Inc. will announce its line of CPO-specific visual marketing ideas for automobile dealers.
Hard Facts: What’s the Deal With Google RankBrain? [VIDEO]
Since 2015, Google has been using something called Rankbrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!
Kat Züber Has Been Named Manager | Campaign Performance of ZMOT Auto
The Cardinale-Group of Companies is pleased to announce that Ms. Kat Züber has been named Manager | Campaign Performance of ZMOT Auto,






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