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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Video Marketing: Let’s Get Musical!

Video Marketing: Let’s Get Musical!

Quality video content can manipulate emotions and convey meaning far beyond the capability of written words or any still images. But videos aren’t effective simply because customers can see

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Just Do What I Ask You to Do

Just Do What I Ask You to Do

In my tenure as a sales manager, I would bring the new hires together after the interviewing process was finished, before we started any formal training, and have a heart to heart discussion.

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When Being a Manager Requires Compassion

When Being a Manager Requires Compassion

The retail automotive world demands a lot, including long hours, working holidays and little flexibility in schedule. Most dealerships require 1 or 2 “bells” per week, (working open to close)

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