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Video: The New Showroom

It’s no secret the world has changed in terms of how consumers are researching and buying cars today versus just a few years ago. Multiple studies have shown that the average consumer visits

The Benefits Of Being Social & Gaining Data

According to the Pew Research Center, 71% of online adults have a Facebook account—a statistic that, in itself, gives way to quite a bit of insight. Social networking, sharing, and marketing

Service Advisors: Is It Being Done, Or Is It Being Done RIGHT?

There’s a great divide between going through the motions and getting the job done right. Are your customers getting the best from your staff?

Well Done Toyota, Now All the Other OEM’s Should Follow Suit

Within the span of the past few weeks I have had the opportunity to attend a digital learning lab hosted by Toyota that had representation from Facebook and Google.

Be The Guide: How Smart Companies Approach Marketing Today

Every human being wakes up and identifies as the protagonist in a story. Brands, including personal brands, who begin with this concept in mind when creating their marketing plan, actually get

Hard Facts: How To Benefit From Pay-Per-Click [VIDEO]

Have you seen these 2 features that Google has slowly been rolling out? Both relevant to your business, these features will increase your click-through rate, your mobile site traffic, and your

Digital Wake Up Call: 3 Marketing Myths & How to Overcome Them

I always say the most successful marketers are the ones that look for problems and inefficiencies and implement new ways of thinking to solve them. There are those that follow, blend,

Lights, Camera, Action; Your Video Podcast is On!

This is the year of Video Marketing. By 2017, video will account for 69% of all consumer Internet traffic, according to Cisco. Video is the ideal way to share the rallying cry of how your dealership developed,

Dominate Your Market by Combining SEO & SEM

One of the biggest missed opportunities for dealers is this division that has entered the digital marketing conversation that there is some kind of competition between SEO and SEM. So often

Virtual Reality: The Newest Customer Experience Coming Your Way

Buckle up for the newest auto industry technological innovation. One that has the potential to move buyers down the sales funnel considerably faster than any other tool available. What is it? Virtual reality.