Throughout the automotive industry, there are numerous methodologies in the advertising, marketing, and sales techniques hemisphere. However, in this vast market with tremendous competition,
Back To Basics: Dealership Improvement
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Targeting Leads Based on User Behaviour
Personalization is the name of the game in today’s changing automotive industry. The company that stands out is the one that can offer clients something the competition cannot
2016 Sees Lowest Lease Credit Approval Rates in the Last Three Years
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 64.7% approval rate for September
5 Steps to Taking F&I Online
F&I trainer makes the case for digital F&I. He offers a five-step process for adding information about products, pricing, and your finance team to your dealership’s website.
NADA: Supply, Incentives Driving Down Retention Rates
Through September, retention rates for most model-year 2013 vehicles are down across the board compared to last year, according to NADA Used Car Guide. Larry Dixon, the firm’s
Sept. Update: Manheim on Prices & Black Book on Depreciation
Whether looking from the dealer perspective of used-vehicle prices for units running down the lanes or movements in depreciation that finance companies might consider, neither Manheim
A Mechanic Faces the Age of the Self-Driving Car
Joe Sevart, an auto technician turned business owner in Kansas City, Missouri, talks about the future of servicing more advanced vehicles.
Federal Cars Getting Auctioned off with Open Safety Recalls
If there’s a recall on a car, the federal government expects owners to get it fixed right away, however, when it comes to the government’s fleet, recalls many times go unfixed.
Big Data Keeps Your Dealership a Step Ahead of the Customer
The topic of big data is one most nontechnical people will go well out of their way to avoid. At best, it promises to be hard to comprehend; at worst, for minds not keyed into the mysteries
Automotive Marketing 101: Best Practices for Your PPC Campaign
Did you know that 71% of people looking for a new vehicle research online, and 86% of those people repeat the same searches multiple times throughout their car-buying journey?