Typically, when looking to boost sales, OEMS add incentives or special lease deals. However, that may not be the right strategy. These types of campaigns tend to end up starting a domino
How Will You Stay Competitive in a Down Market?
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Black Book: Domestic Cars Drop 10% in Value over Last Three Months
According to Black Book® data, the average price of a used vehicle for model years 2011-2015 depreciated by -2.9% in October, a noticeable single-month change from the -2.3% change during
What a Great Idea! But Did It Make YOU Any Money?
By far the most popular article I’ve written for Dealer magazine over the past five years was the one published in April 2016.
Don’t Use a Band-Aid When What You Really Need Are Stitches!
There is a lot of talk and buzz building about the importance of video marketing – as there should be. Video is quickly becoming the preferred medium for consumers. Don’t believe me?
New "Amazon of Auto Sites" To Pair Shoppers & Cars With Personality Testing
Our cars, like our clothing, are an extension of our personality. But, unlike the fashion world — where sites like JustFab and StyleGenie simplify the shopping process by pairing its shoppers with wardrobes
Lead Change to Lead the Market
Dealerships are no strangers to change, especially now with all the vehicle innovation that’s being introduced, as well as the flexibility consumers now have with shopping and buying.
Knapheide Inventory Now Searchable with Work Truck Solutions
Work Truck Solutions, the premier online platform for commercial truck inventory searches by body type and chassis, has partnered with Knapheide Manufacturing Company,
FCC Vote Means Internet Providers Need Permission To Share Your Data
“It’s the consumers’ information. How it is used should be the consumers’ choice.” So said FCC Chairman Tom Wheeler as the commission adopted rules requiring Internet service providers
Smartphone Support A Major Factor For Driving Car Sales: Report
Forget car-to-car communication or even cutting-edge infotainment systems with voice activation. According to a new report from JD Power, when it comes to connected car technology,
This Week in Social Media News: Week of October 31, 2016
When creators produce great content, it leaves viewers looking for more. End Screens is a great way to engage viewers, both on mobile devices and desktop, and encourage them to view more of videos