We’re well into conference season and some conferences can be quite overwhelming — Exhibit halls packed with hundreds of vendors all vying to talk to dealers and hundreds of
Maximizing your Conference ROI!
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We’ve Got the Data! Now What?
If anyone experienced the great misfortune of not being able to attend AutoHook’s J.D. Power AMR panel that had attendees lined up against the walls, I’ve got you covered. Below is a condensed collection
Your Online Reputation Is Who You Are…to Your Customers
Before the Internet people chose who to do business with based on their community and word-of-mouth. There were no review sites. Now, however, review sites are flourishing
Florida Dealer Takes Stand Against Recalls
One dealer in Florida is taking a stand to ensure that pre-owned vehicles with open recalls never hit the streets. When the Takata airbag crisis first reared its ugly head, Earl Stewart of Earl Stewart Toyota,
Clarivoy Announces Native Integration of Multi-Touch Sales Attribution Solution into Google AdWords
Clarivoy today announced the native integration of its industry-leading Multi-Touch Sales Attribution solution into Google AdWords.
Is Your Website Inadvertently Turning Shoppers Away?
If you’re like most dealerships, you use a variety of lead capture methods on your website. A balanced mix of chat, prequalification forms, and offers is a great way to give website visitors different ways
Interview with Donald Luke, President of Bill Luke Chrysler-Jeep-Dodge-Ram
Donald “Don” Luke, president of Bill Luke Chrysler-Jeep-Dodge-Ram, is a second-generation car dealer. His father, William “Bill” Luke was always fascinated by machines and in 1927, at the age of 18,
The Power of Managed Content
Today’s automobile retailers face incredible challenges managing the content of every marketing message disseminated over literally infinite marketing channels from the closely
Don’t Pay Overtime! 9 Tips to Boost Employee Productivity
On December 1st the Fair Labor Standards Act (FLSA) goes into effect. Most dealers have by now identified employees that make less than $47,476 and therefore will be eligible for overtime pay.
This Week in Social Media News: Week of November 7, 2016
Twitter announced they have added two new features to Direct Messages: welcome messages and quick replies. These new features allow businesses to provide customers