This particular blog will cover arguably the most controversial topic inundating dealer forums like DealerRefresh and other automotive digital communities.
Part III: The Naked Truth Exposed Online Buying…Should We Do It?
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This Week in Social Media News: Week of September 19, 2016
Instagram is making improvements to its ads, updating the ways in which consumers can interact with them. The latest enhancements include several updates to the call-to-action buttons.
43% of Small Businesses Have Been Phished: Is Your Dealership Next?
In the last 12 months 43% of Small to Mid-Size Businesses (SMBs) experienced a successful phishing attack, according to a July 2016 report titled IT Security at Small to Mid-Size
Now Is the Time to Be Selling Pre-Paid Maintenance
With the major shift into leasing certified pre-owned vehicles by several OEMs and major financial institutions, many dealers have predicted a decline in service contract sales.
The Absolute Best Places You Can Trim Your Advertising Dollars
“There is no bad press!” has been attributed to a multitude of famous, and pseudo-famous, people that were usually getting bad press at the time but none-the-less were still profiting from the exposure.
Social Selling for Beginners: 10 Actions to Look Like an Expert
Everyone wants to be remarkable. Every salesperson wants to be the ONE who customers choose, over and over again. But many salespeople are lost with today’s technology.
Car-Lease Approvals Take a Dive
Only 57.7% of applicants for car leases were approved in August, the lowest approval percentage of the year and the lowest approval rate in August in the past 2 years,
U.S. House Committee Passes Bill Aimed at Replacing Dodd-Frank
On Tuesday, the House Financial Services Committee approved a bill described by supporters as an alternative to the Dodd-Frank Act. Critics, however, call the bill an “anthology of
Soon Your Car May Be Updateable Like Your iPhone
By 2022, more than 200 million vehicles around the world will be able to get over the air software updates according to ABI Research, a company that studies technology trends.
Consumers Want Price Transparency From Service Centers, Survey Finds
Price uncertainty is the No. 1 reason a customer won’t visit a dealership’s service center for maintenance, according to results of a survey commissioned by Record360,