When you’re busy working on your computer, what do you do when you see a little pop-up message notifying you that it’s time to download an update? If you’re like most people,
95% of Dealers Leave This Back Door Open
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Will Your Dealership Survive the F&I Apocalypse?
F&I departments as we know them today are doomed, if they continue along the traditional path. To survive F&I in the brave new world of automotive retail they have to evolve from a transactional,
3 Essential Pre-Owned Sales Recommendations
Every time I do a Twenty Group, Dealer State Association meeting, or anything where a group of dealers are gathered without their managers, I start hearing what used car managers will not do or adhere to,
A Telling Dive Into Used Vehicle Inventory Age and Front-End Gross
For the past several years, I have encouraged dealers to retail at least 50 percent of their used vehicle inventory in less than 30 days.
The Next Steps with Millennial Car Buyers
Millennials are technically defined by anyone who was born between the years of 1980-2000 and is currently anywhere between 17 – 36 years old, give or take a couple of years.
The Undervalued FAQ Page and How to Build It
Your customers have questions. You can only hope that your people have the answers. Not all of your prospective clients (or loyal customers) want to speak to a live agent, though, so they visit your website
10 Reasons Your Facebook Page is Failing
Not all Facebook pages are created equal. It’s hard to ignore the opportunities available with Facebook to attract, engage and convert would-be customers. However, building a high-converting
21st Digital Dealer Conference & Exposition: Strategies, Connections, & Emerging Technology to Stay Ahead in the Changing Automotive Landscape
Digital and automotive recently fused together during the 21st Digital Dealer Conference & Exposition held at the MGM Grand in Las Vegas, Nevada. The agenda, packed with 100+ Sessions
Interview with Matt Lasco, Vice President of the Lasco Automotive Group
Matt Lasco, Vice President of the Lasco Automotive Group, based in Fenton and Grand Blanc Michigan, grew up in the automotive industry. He is the son of a 35-year Ford dealer and was
Welcome Wagon Marketing
Everyone likes a warm welcome…especially in new surroundings. Research has clearly demonstrated that a customer who has an exceptional experience with a company’s product and services