Automotive is cluttered with old-time assumptions and inherent tendencies that “appear” to hold back a lot of dealerships. Many people wonder if a data-driven only approach could yield
Dealer Prejudice
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VW Dealer Settlement Nearing Completion
By the time this article is published, we hope to have final approval of the settlement agreement between VW and its dealers with regard to VW’s use of defect devices in diesel vehicles resulting
When Your Management Isn’t
When you look at the picture above, what do you see? If you’re like many people, you might think this is a picture of salespeople simply being lazy and unproductive. You might very well be right
How to Effectively Apply Consequences
In today’s pampered age and increasingly politically correct climate, “applying consequences” has somehow become perceived as harsh, unfair, or as demonstrating excessive intolerance.
Hold On to What You’ve Got, Reach Out to Get More
Happy New Year! As we turn the page to 2017, I would like to suggest three New Year’s resolutions for you to consider in fixed operations:
Top Five Dealership Objectives + Social Media Metrics to Measure for ROI
One of the best things about social media marketing is that it’s measurable. I’m still caught off-guard when I hear that some dealers don’t track their social media metrics or review their data.
Interview with Mel Watson, General Manager of BMW of Spokane
Mel Watson brings a passion for cars and a strong community commitment to his position as General Manager of BMW of Spokane, along the eastern border of Washington state.
4 "Big Data" Principles All Marketing Champions Need To Know
Champion boxers like Muhammad Ali are not made overnight; training is fundamental to their success. Similarly, leading dealerships are not built overnight; it takes a lot of training and effort
Interview With Don Hall – Part II
As mentioned in the January issue, Don Hall and I spent numerous hours together attempting to take a look at the various aspects of the automobile industry for this two part interview. Several people
DMS and Gross Profit Metrics
Management thinker Peter Drucker is often quoted as saying that “You can’t manage what you can’t measure.” DMS systems are different than standard ERP or accounting software