Determining car values on a country to country basis requires complex pricing models. For used cars, this can be even more complicated. The rate of devaluation from one car to another begins the moment
Global Used Car Price Index 2017
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Pearl Technology Completes Integration with RouteOne, Enabling ShowroomXpress to Streamline Vehicle Transactions
Pearl Technology Holdings, LLC, today announced that its ShowroomXpress platform (SRX) is now integrated with RouteOne, allowing dealers to offer vehicle buyers a true streamlined
The Value of Demand Generation in the Automotive Industry
Lots of manufacturers and dealerships have “interest.” Whether interest is counted in Facebook likes, email opens, or website traffic, it is valuable for a dealership to have.
LotLinx To Provide Insight Into Effective Digital Marketing in Upcoming Webinar
LotLinx, the leading digital marketing solution for car dealers, announced today that will host a live complimentary webinar titled, “Effective Digital Tactics to Jumpstart Your 2017”
The Six Problems with the Friendly Confines
My Chicago Cubs are still World Series Champs, until spring training begins again at least. Countless games I’ve spent in Wrigley Field, craving this title, and we always came up short. Over time,
Selling is Asking, Not Telling!
They feel compelled to tell their customers all about their products and services without first understanding their needs. Often times, they only pretend to be listening to what their customers
Simplify the Complex – Organize for Success in 2017
As you survey your organization in 2017 you are likely focused on how you can make some permanent and lasting improvements in your organization. Since my expertise is in spend management,
The Power of Public Relations!
It’s amazing to me how so many great car dealers leave so much on the table by not taking advantage of public relations opportunities. Essentially, public relations is a process of communicating
Marketing Attribution that Finally Connects the Dots
The most common question dealership managers ask when assessing the value and ROI of any marketing initiative always revolves around how to connect those elusive dots between
Dealership Defensive Game Plan For the New Year
In many dealerships, the thought of putting together a compliance program is similar to contemplating a diet and exercise regimen: you know it’s something you need to do or eventually