Think of an auditorium filled with your customers. Thousands of people in one room. Some are customers from years past, others have a current relationship with your brand, and the rest
The Rise of DIY Audience Marketing
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AutoGravity Announces Partnership with Westlake Financial Services
AutoGravity, a FinTech pioneer on a mission to transform car financing by harnessing the power of the smartphone, has announced a partnership with Westlake Financial Services to provide
There’s a new kind of ADD in Automotive – "Another Damn Dashboard"
When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.”
Eric Brown Named President, Chief Product Officer of LotLinx
LotLinx, the leading digital marketing solution for car dealers, today announced the appointment of Eric Brown as President, Chief Product Officer. Brown will continue to oversee LotLinx Media Holdings
That High Dollar RO May Hurt Your Customer More Than You Think
According to a recent report from the JPMorgan Chase Institute, many Americans need more than a year to recover from a $1,500 financial hit.
DealersLink Offers Tips to Dealers on Getting Cars to the Digital Front Line
DealersLink works with hundreds of dealerships across the country and knows that time is of the essence when it comes to preparing units to list for sale. Every day a fresh unit sits
Improving Dealership Operations to Grow in Any Economic Market
Business is cyclical. When it’s booming, you might forget the fundamentals or accept a more laidback environment in your dealership. But when the downturn starts, those fundamentals
Is Your Online Reputation Hurting Your Business
The way that car buyers are searching for and finding your dealership has changed. You can spend thousands of dollars a month on traditional advertising or marketing to create awareness
Adapting Your Team to the New World of Retail
Over the past decade or so, the world of vehicle sales has changed in ways that have greatly concerned traditional retailers. The rise of the Internet has brought with it a new flock of sellers,
Attribution 101
For as long as advertising has existed businesses have struggled with connecting the dots between advertising dollars spent and the return on that investment. As technology has advanced,