When it comes to customer loyalty programs, customers like to feel appreciated and recognized for their loyalty. And, if they are not, it doesn’t take much to turn them away from being
Consumers have gravitated to the Internet for – well – just about everything. So, when it comes to digital marketing, it’s more important than ever for marketers to know what’s working and what’s not.
Here’s a scene that should have been at the start of Return of the Jedi. Emperor Palpatine reclines as evilly as one can possibly recline in his comfy Coruscant throne. “Get this message to the Rebels
Waste. The most dreaded word in business. Whether it’s time or people or money, every business tries to optimize its resources and cut the waste. As with most industries with similar sized companies
Consumers have plenty of choices when it comes time to buy a used car – private sellers, independent used car lots and, of course, franchise dealerships. Each have their pros and cons,
![Hard Facts: How Influencer Marketing Increases Sales [VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/02/img-influencermarketing-increasessales-400x250.png)
In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on
Many professionals in the auto industry love their numbers: Impressions are up. Clicks are down. Conversion rates have reached 15%. Organic traffic has doubled over the past month.
In the car business, everyone knows what a cold call is. For decades, the cold call has been the foundation of lead conversion. With the wealth of resources at our disposal, cold calls
Injuries, and even incidents of death, continue to climb as recalls are an ever-escalating problem. As a result, litigators are paying attention and salivating at the prospect of big payouts
Millennials are growing in number and their car buying preferences are vastly different than baby boomers or Gen X. There are so many conflicting reports and studies, so I recently read up