Women are purchasing an estimated 7.8 million new vehicles and are crucial for auto dealer’s success. It takes more than having the ‘best price’ or a female spokesperson to market
Women-Drivers.com 2017 Report
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DealerTeamwork Announces Partnership with InteractiveTel
InteractiveTel (www.interactivetel.com), a system that tracks, monitors, and reports each interaction by phone or text to give dealers comprehensive knowledge of their customers,
Ask for the Sale, but Do It the Right Way
A recent survey of automotive dealership service department customers revealed a startling observation: half the vehicle owners surveyed were never asked to buy additional needed
Servicing Should Be a Love & Info Fest
This is a typical conversation I had with my customers every day at my shop. I made sure I earned this respect beginning with the first meeting. How easy and quickly that job got purchased
Nobody Can Blame a Salesperson
In today’s automotive world, dealers are not interested in hearing about the problem or wanting to know how it was created. They are primarily interested in hearing a solution. I vividly remember
Two Perspectives On Sourcing Auction Vehicles
The first dealer wants the car because he’s sold a few of the same units recently, and did pretty well in terms of front-end gross. The three-year-old car has about 40,000 miles,
Email Right Hook: How to Write an Email Worth Opening
Much like a boxer’s right hook, email has proven time and time again to be successful and should be one of the staples in your marketing playbook. In fact, email marketing is, and for the foreseeable
How Big Data Predictive Analytics Are Changing the Game
Everywhere we look these days, we hear about Big Data. I was watching Monday Night Football and saw a commercial for IBM’s Watson. Watson is an Artificial Intelligence (A.I.) that was
Dirty Data – The $3.1 Trillion Black Hole
Dealerships have an epidemic on their hands, one that’s growing out of control and killing their profits. It’s happening in every showroom from coast to coast, and the culprit is right under their nose
5 Real Social Media Fears and How to Overcome Them
Halloween is the one day each year when we all try to scare each other for laughs. However, there’s something sinister creeping around much more often in the people’s heads that doesn’t