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Your Customer’s Perception is Reality

I get it. It’s tough out there. Customer access to information on the Internet continues to squeeze margins. Dealerships are just trying to make a buck in a fiercely competitive marketplace.

A Market-Minded Path To Improved New Vehicle Inventory Profitability

It’s here—the slowdown in new vehicle sales that many dealers and industry observers have expected to arrive for some time.

Listen Up! How Customer Calls Can Maximize Your Used Car Profits

The used car business is hot. NADA reports that used vehicle sales at franchised dealerships have gone up for six consecutive years. Whether to save money, minimize depreciation,

Pre-Owned Success Demands a Data-Driven Mentality

Certified pre-owned (CPO) vehicles continue to be big moneymakers for dealers. As reported in Manheim’s recent 2016 Used Car Market Report, CPO sales totaled a record 2.55 million

The Best Used Car Inventory is in Your Service Drive

Wholesale auctions, incoming trades on your lot, “we buy cars” operations, and other franchised and independent dealers are great sources for you to acquire inventory. But the best, and usually untapped,

Stop Wasting Clicks. Start Linking Right.

I often wonder why certain dealers in our industry spend thousands and thousands of dollars driving traffic to their websites through paid search or display advertising without really focusing

8 Right-Now Actions to Improve Your Online Reputation

Online ratings are what brought me to digital marketing. It was 2008 and I could see the 4-way intersection of social media, online ratings, customer experience and business operations

Ring – Delete – Repeat

How many times per day do you decline to answer your phone because you don’t know who is calling? How many pieces of mail do you throw away unopened on a daily basis?

Multi-Touch Attribution in a Nutshell [VIDEO]

Clarivoy CEO & Founder Steve White explains the multiple attribution models that exist in this short video blog.

All Signs Point to Strong Focus on CPO Strategies at Used Car Week

Given that certified pre-owned vehicle sales will increase 25% next year, dealers who focus on CPO merchandising and sales tactics will help ensure consumers get the right messages