“But I love all my kids equally and I want to treat them fairly!” exclaimed Ted, the exasperated business owner who was trying to figure out his estate plan. This sentiment is voiced over and over
Why Equal is Not Fair
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If There Were Only More Time
Between endless meetings, work-related tasks and familial responsibilities it probably seems as if you’re continuously pulled in different directions. Our society has devolved into a place
![The Most Important Factor to Consider When Choosing a PPC Vendor [VIDEO]](https://digitaldealer.com/wp-content/uploads/2016/11/img-mostimportantfactor-400x250.png)
The Most Important Factor to Consider When Choosing a PPC Vendor [VIDEO]
In this short video blog, Clarivoy CEO Steve White shares the one question that every dealer should ask of any PPC vendor that they are considering.
This Week in Social Media News: Week of November 28, 2016
Following in Snapchat’s footsteps, Instagram has added a feature that lets users know when someone screenshots an image or message they’ve posted.
Van Horn Automotive Becomes First Employee-Owned Dealer Group in Wisconsin
Van Horn Automotive Group Inc., headquartered in Plymouth WI, is now partially employee-owned and is the first employee-owned automotive dealership in Wisconsin.
Using Marketing to Hire an Engaged Staff
The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has placed the yearly turnover rate as high as 70 percent. Dealerships are in constant hiring mode
Design a Video Showroom to Banish Customer Fears
Car shoppers still hate to visit dealerships. Ask them why and they’ll tell you they don’t like pushy salespeople, they’re afraid of being ripped off and that buying a car still takes too much time
Rule of 7: How Social Media Crushes Old School Marketing
It’s been proven over and over that the more positive contact you have with customers and prospects, the easier it is to develop and sustain relationships and ultimately, close more sales.
Consistency: Better Than a Crystal Ball
If you’re like most dealers, you may feel that you don’t want to inundate your customers with mail. However, the issue is that your competitors are most likely sending mail to the same customers
Take it to Turbo: Foolproof Ways to Engage Your Online Audience
You already know your customers are online learning about the products and services they’re considering. And you’re probably ready to jump in the ring and share some of your own dealership content