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Using Psychology to Unlock Service Sales

Did you know that regular service customers are 86% more likely to purchase their next vehicle from their servicing dealer and that a 5% increase in service retention yields a 25% increase

See the Possibility Not The Problem

Best of the Season to all. I truly enjoy this time of year as it relates to family gatherings conjuring up memories of Christmas past and social get-togethers sharing the pure spirit of the Season.

Innovate to Dominate the Market

Dealerships that are winning in today’s marketplace have one thing in common. They embrace innovation with enthusiasm. Why? Because they know that to edge out the competition and capture

Hard Facts: How to Advertise Through Facebook Live [VIDEO]

Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video.

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team as the new Head of Marketing. Reilly brings more than 25 years professional experience in marketing research, advertising,

Is the Answer to Digital Transformation Buried Within Ourselves?

Humans are hard-wired to seek pleasure and avoid pain. Change doesn’t fall under either of those columns. Digital transformation (the reinvention of an organization through the use of

When Asked to Choose, 54% of Marketers Chose Facebook

Businesses today know when consumers search for things—restaurants, retail locations, childcare, dog walkers, or anything in between—they are most likely to turn to online sources.

What You Need To Know About DMPs

DMPs are a topic gaining escalating attention as we head into 2017. A dark cloud of big, irrelevant data still lingers above the automotive industry, just waiting to be analyzed. What are DMPs?

Entitlement – The Kiss of Death in a Family Business

Entitlement issues are rampant in family owned dealerships. It is a stealthy and dangerous disease that can have a widespread and prolific impact on our business culture, as well as at home.

What Customers Want From Dealership Service Centers

Dealerships across the U.S. are faced with the same challenge day-after-day: keeping CSI scores at sky-high levels. However, this is easier said than done. With nearly all dealerships training