These days, Google searches are much more personalized and localized. For example, when a consumer types in a search query at their home it produces different results to the exact same
Are You Playing Russian Roulette With Your Marketing?
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53% of Users Who Tweet at a Brand Expect a Response Within the Hour
Today’s consumers expect quick responses—whether they’re waiting in line at the grocery store, waiting to get food at a restaurant, or waiting for communication from a business. When it comes down to it,
Do I Need a Separate Facebook Account for Business?
Unless you’ve been on a deserted island somewhere, you know that Facebook is a valuable channel for marketing yourself and your business. Salespeople leverage it to stay in touch
The Big Easy Survival Guide for NADA100
It’s time to get ready for NADA100! For the automotive industry, this is one of the BIGGEST, BADDEST events around, and that means you need to be on your toes
DealerSocket iDMS Integrates with FetchAQuote.Com to Provide Car Buyers with Faster, More Affordable Auto Insurance
DealerSocket’s newly launched iDMS platform for independent dealers has integrated with FetchAQuote.com (also known as Fetch), an electronic auto insurance service.
Customers Are “Hooked On a Feeling”
In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies that try to fight declining customer satisfaction by lowering prices are going
Training That Wasn’t
Have you ever really trained your people? I don’t mean some of this stuff out on the market that is purported to be training; I mean really training.
Your Strategic Plan for Increasing CPO Sales
New-car sales may have plateaued, but the flood of off-lease vehicles flowing into dealerships offers tremendous opportunity for dealers prepared to market, merchandise, and sell them strategically.
This Week in Social Media News: Week of December 5, 2016
Not long ago, Twitter announced that all users could create Moments on the web, and now they’re offering even more. Twitter users can now create Moments on their mobile devices.
Reliability Could Be Your Dealership’s Downfall
Not too long ago your service department could rely on seeing customers fairly frequently, but as vehicles have increased in quality, so have the OEM’s suggested service intervals