Why is Muhammad Ali considered the greatest boxer of all time? Simple, his approach to boxing significantly differed from his competition. He realized he could not rely solely on the
As modern dealers, we have become digital marketing professionals. We have beautiful retail websites, focused on the buyer’s experience. Most have a digital marketing department
How much should my dealership spend on Facebook ads? This is the equivalent of a person asking, “How much should I weigh?” These questions are a telltale sign of problems.
Since 1946, Galpin Motors has been serving car and truck shoppers in California’s San Fernando Valley. Owned and operated by Bert and Jane Boeckmann and their family,
Every good dealer has a number of ‘Ambassador’ customers. These customers are ‘off the scale’ satisfied and will go out of their way to let the world know how pleased they are with the dealership’s service,
Contrary to the necessity of external audits to maintain compliance in this heavily regulated industry, many dealerships forego placing emphasis on the importance of securing a well-oiled
In sports you hear much about an athlete being “in the zone,” where their focus is sharper and performance excels. But being in the zone doesn’t apply only to athletics; it’s relevant
Helion Automotive Technologies, a leading provider of information technology (IT) solutions for auto dealers, today announced the top technology priorities for auto dealerships in 2017
Customer feedback is important to any business’ growth. That’s why many send out customer satisfaction surveys and managers pay attention to that feedback.
The famous Albert Mehrabian developed a communication model in which he demonstrated that only 7% of what we communicate consists of the literal content of the message.