Have you ever heard of Google Tag Manager? If you haven’t, you’re losing customers! There is 1 huge disadvantage of not using Tag Manager – slow websites.
![Hard Facts: How to Use Google Tag Manager [VIDEO]](https://digitaldealer.com/wp-content/uploads/2016/12/HardFacts-Header-121616-400x250.png)
Hard Facts: How to Use Google Tag Manager [VIDEO]
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VDP Views are the Top KPI…and Other Data Myths
Since when did VDP views become more important than sales? This is not an attempt to downplay the importance of driving traffic to your VDPs. Reputable evidence exists around VDPs
ADESA and EMKAY Raise $50,000 for JDRF
ADESA today announced that ADESA auctions and EMKAY have together raised more than $50,000 in 2016 to support the research efforts of JDRF, the world leader in funding type 1 diabetes
The Amnesia Effect of Google Analytics
Your dealership undoubtedly sees a lot of customers each day. Let’s say that each customer who walks into your showroom wears a different color shirt. Over the course of time, you see
When it Comes to Recalls, What is Legal may also Leave You Liable
In a past blog, I discussed how AutoNation instituted a policy to not wholesale or retail any vehicles with open recalls until they were repaired. Sadly, as recently reported by Automotive News
Keeping the RO in Ho Ho Ho
The holiday season is upon us. That means extra money is needed for things such as traveling, presents and decorations. This time of year is typically when an increasing number
Think Virtual Reality is a Fad? Think Again.
Virtual Reality has been quite a craze recently with video gaming and other consumer electronics. However, the high cost of entry and expensive units limited its reach. Even Google’s
How to Turn Employee Setbacks into Comebacks
When employees make mistakes or seem to be harboring a bad attitude, what’s a leader to do? Yell at them, write them off or fire them? Or, do you try to turn their setback into a comeback?
’Tis the Season…for Oil Changes
It’s the most wonderful time of the year—unless you’re in the automotive service business! Everyone’s mind is on mistletoe, shopping, office parties, Mary, Joseph, and Baby Jesus,
Pave the Path for a Smooth Ride
he best way to describe my experience training managers over a 30-year span, is to equate it to rounding up wild cattle and trying to take them on a trail ride to one destination.