The first section I teach in my Up Your Business 3.0 Super Leadership workshop is called, “How to Become a Leader Worth Following.” In it, I list eight essential traits leaders
How to Convert Subordinates Into Followers
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JVSMT Trainer Sean Gardner to Present Workshop: “Turn Millennial Price Shoppers into Loyal Customers” at 2017 NADA Convention
Joe Verde Sales & Management Training, Inc., (JVSMT) today announced that their trainer, Sean Gardner, has been selected to present a workshop, “Turn Millennial Price Shoppers into Loyal Customers
The Big Easy Survival Guide for NADA100 Chapter 3: What to Do What When You Get There
There are a few things you can do to make NADA100 a top-notch experience. If you’ve already got a game plan and know which workshops you want to attend, then you’re ahead of the game.
The Dieselgate Debate Continuum
The Volkswagen emissions scandal settlement agreement is stirring perhaps one of the greatest accounting debates in the history of the automotive industry. While this might not sound
Paying It Forward
Auto dealers are well known for their huge support to local communities. Especially around the holiday season when they do many good deeds including toy drives, donations
Prepare for Disappearing Drivers
On-demand driver services such as Uber are on the rise. The approaching disruption of driverless vehicles shouldn’t come as a surprise, but dealers need to find a way to keep up
Why Duplicate Leads are Your Best Leads
A lot of dealerships find duplicate leads annoying at best. They clog up your CRM, they make your multiple lead-capture services seem redundant, and they can lead to confusion about follow-up.
Video Pre-Roll Ads Drive Sales Lift
According to Google and Millward Brown “online video is the #1 ad format to discover and consider a new brand.” Online video is exploding and expected to grow from $9.9B in 2016 to over $28B in 2020.
The Best Time to React to a Downturn Is Before It Hits
Issues outside of your control can hamper even the most effective marketing initiatives. While it’s a frustrating dynamic, it’s one that every marketer is likely to experience at some point.
New Study by VinSolutions and DealerKnows Shows How Effective CRM Usage Impacts Dealership Performance
A recent study co-released by VinSolutions and DealerKnows provides new insight into the automotive industry’s overall CRM usage and its effect on dealership performance