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Used Car Market Insights – Week of April 25, 2017

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.

On-Hold Marketing

Our hearing is one of our most powerful emotional senses, so it is hardly surprising that we often attach specific songs or voices to moments in our lives.

Black Book Powers Online Trade Appraisals for NsightLive’s Pioneering Digital Content Platform

Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it will power the online

Why the Least Interesting Thing for Consumers Will Be to Drive a Car

At the recent Adobe Summit, executive vice president and general manager, Brad Rencher, advised businesses that if they wish to survive in the future

UpdatePromise Unveils Groundbreaking App

UpdatePromise recently announced the UpdatePromise App to complement its industry-leading consumer lifecycle experience solution just in time for the April 2017 Digital Dealers

Technology and Office CRM

According to Harvey Mackay, “Southwest Airlines is successful because the company understands it’s a customer service company. It also happens to be an airline.” While almost every major

Hard Facts: How to Start Tracking Your Campaigns [VIDEO]

Do you measure up? We spend so much money on television, radio, coupons, and other broadcasting for our marketing campaigns that we don’t have a ton of attribution for.

GMs, Here’s the Key to Better Used Car Profits

The surest path to better used car profits is to increase inventory turn. The fastest way to add turn is to get cars through recon faster. Get cars through recon just 2.5 days faster adds one turn;

Dealer-Branded Maintenance Can Help Offset Risks of Unexpected Repairs

Auto dealers who offer dealer-branded prepaid maintenance (PPM) plans to customers extend to them valuable goodwill that can help offset the risk of debt for vehicle repairs,

MBLM Announces Automotive Industry is #1 for Brand Intimacy

MBLM, the Brand Intimacy Agency focused on strategy, design, creative and technology, today revealed that the automotive industry ranked first in its Brand Intimacy 2017 Report.