Lots of manufacturers and dealerships have “interest.” Whether interest is counted in Facebook likes, email opens, or website traffic, it is valuable for a dealership to have.
The Value of Demand Generation in the Automotive Industry
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LotLinx To Provide Insight Into Effective Digital Marketing in Upcoming Webinar
LotLinx, the leading digital marketing solution for car dealers, announced today that will host a live complimentary webinar titled, “Effective Digital Tactics to Jumpstart Your 2017”
The Six Problems with the Friendly Confines
My Chicago Cubs are still World Series Champs, until spring training begins again at least. Countless games I’ve spent in Wrigley Field, craving this title, and we always came up short. Over time,
Selling is Asking, Not Telling!
They feel compelled to tell their customers all about their products and services without first understanding their needs. Often times, they only pretend to be listening to what their customers
Simplify the Complex – Organize for Success in 2017
As you survey your organization in 2017 you are likely focused on how you can make some permanent and lasting improvements in your organization. Since my expertise is in spend management,
The Power of Public Relations!
It’s amazing to me how so many great car dealers leave so much on the table by not taking advantage of public relations opportunities. Essentially, public relations is a process of communicating
Marketing Attribution that Finally Connects the Dots
The most common question dealership managers ask when assessing the value and ROI of any marketing initiative always revolves around how to connect those elusive dots between
Dealership Defensive Game Plan For the New Year
In many dealerships, the thought of putting together a compliance program is similar to contemplating a diet and exercise regimen: you know it’s something you need to do or eventually
Dealer Prejudice
Automotive is cluttered with old-time assumptions and inherent tendencies that “appear” to hold back a lot of dealerships. Many people wonder if a data-driven only approach could yield
VW Dealer Settlement Nearing Completion
By the time this article is published, we hope to have final approval of the settlement agreement between VW and its dealers with regard to VW’s use of defect devices in diesel vehicles resulting