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How to Use Customer Engagement Metrics to Get More Sales

Most of us would consider conversions the main success metric of dealership websites, and for good reason: receiving contact information means the buying conversation can begin.

Top 10 Facebook Marketing KPI’s

Facebook communicates your dealership’s core message and personality, attracts and engages your target customers, and converts fans into customers. But too often, dealers jump

Navigating the Dark Universe of Big Data

It started back in the Woodstock Era1 – small like the Big Bang. And like the Big Bang, Big Data exploded across the void to saturate every point of every aspect of life on earth.

Witt’s Wise Words: Video Sells [VIDEO]

ELEAD1ONE’s Bill Wittenmyer shares insight on how to take your service sales to the next level by using video to connect with customers, build trust and sell more repair recommendations.

Hard Facts: DIY: Optimizing Your Campaign [VIDEO]

Stop pouring money into your Google AdWords campaign. It’s time to start optimizing! Google has some new changes that you should start utilizing for your marketing strategy.

Black Book Used Vehicle Retention Index Falls After Gains in April

Black Book unveiled its Used Vehicle Retention Index for May, showing the Index falling 0.7% to 112.3 down from 113.1 in April. On a twelve-month basis, the index has dropped 5.6% from last May

Vehicle Depreciation Begins to Pick up Entering June

According to Black Book® data, the average price of a used vehicle for model years 2011-2015 decreased in value -1.2% in May, a reversal from April when values actually increased 0.4%

Google’s 5 Auto Shopping Moments – Part 3: Can I Afford It? [VIDEO]

Flick Fusion Video Marketing is a pioneering video technology company, specializing in creating, managing, and distributing dynamic and cost-effective online and mobile video

FrogData Continues Rapid Growth with Hiring of Renowned Automotive Consultant, David Shear

FrogData is pleased to announce the hiring of David Shear as a Senior Consultant. In his new role Shear will focus on improving dealership performance using data analysis

30 Crazy Facts About Volkswagen

Happy Birthday, Volkswagen! As the automaker turns 80, OSV has produced a colourful infographic with everything you need to know about the iconic company.