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Come On – Does Video REALLY Sell Cars?

Technology has drastically changed the way businesses and auto dealers operate. Hey, think about it. It was not too far in the distant past that we did just about everything via fax machine

How to Actually Integrate Vendors Into a Digital System That Works

Choosing the right vendors to help with a killer digital marketing strategy is a crucial, and sometimes painstaking, task for dealerships. But it’s sometimes after that decision has been made

Effective Marketing – Don’t Forget the Service Department!

While dealers spend a lot of money on marketing, often, most of that spend is directed at the sales department. But what about service? The largest revenue source for the dealership

Think Tank Tuesday : Is Simplicity Better for Advertising? [VIDEO]

This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.

6 Things You Should Know About Your PC

A PC is arguably the most important tool you use on a daily basis. It’s used to communicate with customers and your colleagues. It’s used to store documents and other important files.

BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend

Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing.

How to Introduce a New Technology Into Your Dealership

Every year at NADA I am amazed at the number of new and exciting technologies being introduced. Some are completely new, like virtual reality showrooms; others are upgrades to existing applications

Nobody’s Perfect: Trust Your Team

In the automotive industry, as in all others, no matter whether you’re in a dealership or work as a vendor, you’re most likely part of a team. Sometimes the people on your team (or perhaps, even you)

Will Customers Finance Their Cars Online?

Your customer is knee-deep in the car-buying process and ready for the final part, the car financing. Finally, after hours of deal making, they sign the terms.

Focus on Deals Vs Leads Drives Success for Online Car Inventory Marketplace KosLo

KosLo, the online vehicle deal generation company that is revolutionizing the car buying/selling experience, today announced that its unique focus on providing auto dealers with deals rather