According to a recent report from the JPMorgan Chase Institute, many Americans need more than a year to recover from a $1,500 financial hit.
That High Dollar RO May Hurt Your Customer More Than You Think
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DealersLink Offers Tips to Dealers on Getting Cars to the Digital Front Line
DealersLink works with hundreds of dealerships across the country and knows that time is of the essence when it comes to preparing units to list for sale. Every day a fresh unit sits
Improving Dealership Operations to Grow in Any Economic Market
Business is cyclical. When it’s booming, you might forget the fundamentals or accept a more laidback environment in your dealership. But when the downturn starts, those fundamentals
Is Your Online Reputation Hurting Your Business
The way that car buyers are searching for and finding your dealership has changed. You can spend thousands of dollars a month on traditional advertising or marketing to create awareness
Adapting Your Team to the New World of Retail
Over the past decade or so, the world of vehicle sales has changed in ways that have greatly concerned traditional retailers. The rise of the Internet has brought with it a new flock of sellers,
Attribution 101
For as long as advertising has existed businesses have struggled with connecting the dots between advertising dollars spent and the return on that investment. As technology has advanced,
Are You Maximizing Your New Car Sales?
Every day you walk into your dealership you are thinking let’s sell some cars! But, are you using the hope strategy? Let’s hope we do well today. I hope we sell more today than yesterday.
The Generational Differences in Car Buying
In the past, when it came time to buy a car, the family loaded up and toured dealerships until they found one they liked, then spent the day wrapping up the purchase. Not only was this
Come On – Does Video REALLY Sell Cars?
Technology has drastically changed the way businesses and auto dealers operate. Hey, think about it. It was not too far in the distant past that we did just about everything via fax machine
How to Actually Integrate Vendors Into a Digital System That Works
Choosing the right vendors to help with a killer digital marketing strategy is a crucial, and sometimes painstaking, task for dealerships. But it’s sometimes after that decision has been made