One of the most popular things I do in helping dealerships grow is through what I call the Total Dealership Inspection and Analysis. This one to two-day event (depending upon the size of the store)
The Big Three: How Mobile, Video and Personalization Can Transform the Dealer Marketing World
Mobile-enabled communications, when enhanced with relevant and localized video content and delivered in a personally relevant way, is an explosive business opportunity that is certain to transform
Digital Air Strike Launches Its Newest Consumer Engagement AI Platform, Mission Control
Digital Air Strike, the leading social media and digital engagement company, today announced the addition of Mission Control to its portfolio of social marketing
After You Click “Send”: Tracking and Best Practices
Targeted email campaigns and content marketing are very popular right now, and for good reason: Useful, valuable, and actionable content tailored to specific consumers drives results
Think Tank Tuesday : How to Make a Good Logo [VIDEO]
This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business. What does it take for consumers to remember your name?
Consumer Interest in Luxury SUVs Drives Increase in Credit Declines in the Swapalease.Com Marketplace
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 48.1% approval rate during May, the lowest approval rate tracked
The Hidden & Deadly Side of Airbag Recalls
By now, everyone has heard of the fiasco that is the Takata airbag recall. With millions of vehicles affected, many consumers have either had their airbag replaced, or are awaiting parts to do so
The End May Matter More than the Beginning
The business world – and the automotive industry – has started to see just how important customer experience is to loyalty and retention. New and improved technologies are regularly released
Portfolio Earns Tenth Straight Top Ranking in Annual Dealers’ Choice Awards
Portfolio, one of the nation’s leading reinsurance program managers for automotive dealers, has been voted for the tenth consecutive year as a top provider of
Recommended Maintenance…The Important Role
So after working first as an advisor, then to a service manager, and then to a fixed operations director for an Asian Manufacturer franchised dealership, I can tell you that maintenance plays




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