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Can Your Used Car Buyers Trust You?

Consumers have plenty of choices when it comes time to buy a used car – private sellers, independent used car lots and, of course, franchise dealerships. Each have their pros and cons,

Hard Facts: How Influencer Marketing Increases Sales [VIDEO]

In order to add influencer marketing to your strategy or campaign, you have to iron out the details. In this week’s Hard Facts episode, Samantha reveals what you need to do before you take on

A Big Picture Perspective of Dealership Performance

Many professionals in the auto industry love their numbers: Impressions are up. Clicks are down. Conversion rates have reached 15%. Organic traffic has doubled over the past month.

How to Eliminate the Cold Call

In the car business, everyone knows what a cold call is. For decades, the cold call has been the foundation of lead conversion. With the wealth of resources at our disposal, cold calls

Is Your Dealership a Sitting Duck? Risk Mitigation in a World of Exploding Recalls

Injuries, and even incidents of death, continue to climb as recalls are an ever-escalating problem. As a result, litigators are paying attention and salivating at the prospect of big payouts

Are Millennials Disrupting the Auto Industry?

Millennials are growing in number and their car buying preferences are vastly different than baby boomers or Gen X. There are so many conflicting reports and studies, so I recently read up

The Rise of DIY Audience Marketing

Think of an auditorium filled with your customers. Thousands of people in one room. Some are customers from years past, others have a current relationship with your brand, and the rest

AutoGravity Announces Partnership with Westlake Financial Services

AutoGravity, a FinTech pioneer on a mission to transform car financing by harnessing the power of the smartphone, has announced a partnership with Westlake Financial Services to provide

There’s a new kind of ADD in Automotive – "Another Damn Dashboard"

When talking to dealers about measuring marketing results from their various vendors, I often hear them bemoaning the fact that they have to log into multiple dashboards, I refer to this as “ADD.”

Eric Brown Named President, Chief Product Officer of LotLinx

LotLinx, the leading digital marketing solution for car dealers, today announced the appointment of Eric Brown as President, Chief Product Officer. Brown will continue to oversee LotLinx Media Holdings