The automotive industry is extremely competitive – not just locally, but also at the manufacturer level. Manufacturers spend truckloads of money on conquest marketing and brand loyalty
For decades now, dealerships have gotten by with ‘self-reporting’ their financial performance, using very subjective methods and rarely adopting automation. I call this ‘fake news.’
Pay per click or PPC advertising is a money generator, but how can we maximize the latest trends in this form of advertising? It’s not just Google out there anymore! Increasing competition from Bing
FrogData continues its rapid expansion with the hiring of Chris Dulla as National Sales Director. Dulla comes to FrogData with more than 30 years of executive experience at Heiser Automotive Group
AutoMap, the leading inventory tracking and audit solution for dealerships, today introduced their AutoMap Car Finder solution. Now dealer sales teams, management, and auditors are
It’s not a secret that car dealers spend lot of money on all types of marketing – from traditional marketing channels like TV, billboards, newspaper and radio ads to new ones like pay-per-click ads
Amazon was recently awarded a patent that has caused quite a stir amongst consumers and retailers. The patent, originally applied for way back in 2012
For decades now, dealerships have gotten by with ‘self-reporting’ their financial performance, using very subjective methods and rarely adopting automation. I call this ‘fake news.’
As automotive tech vendors increasingly push the importance of bringing the car buying experience online to combat companies threatening disruption, it appears that a couple
Auto/Mate Dealership Systems announced today the release of a free eBook for download titled The Auto Dealer’s Guide to Team Building.