Your data is your customers! Your data is the key to your store’s profit, which makes managing data properly, so important. Learning to extract your own data to then build campaigns with it
Who’s Your Data?
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Stop the Lunacy!
For the past 15 years or so, technology has existed which enables customers to schedule service appointments online. In the beginning, the systems were very basic – the customer filled out a form online
'Blue Sky' Advertising!
Twenty years ago ‘Blue Sky’ was what a dealer received over and above the asset value of his or her dealership when it was sold. ‘Blue Sky’ was based on an algorithm of earnings, franchise, location,
Retargeting Can Help Your Dealership Reach Return Visitors and Gain Higher Returns
Everyone is constantly looking to get the best bang for their buck and gain better results for less. However, most dealers are currently investing more money into attracting new site visitors
In the Trenches – Future Predictions from a Millennial Finance & Technology Executive, What Dealers Need to Do to Be Prepared
The traditional vehicle buying and financing process is coming under pressure from a number of front, which are all changing a dealer’s business model to efficient online platform integrations.
4 Ways to Convert Your Website Traffic into Sales in 2017
Shopping for cars online is easy for car buyers of 2017, but how can a dealership convert traffic into sales? Get four timely tips to supercharge your website.
KAR Auction Services Announces Richard Howse as Chief Commercial Officer
KAR Auction Services, Inc., a global vehicle remarketing and technology solutions provider, announced that industry veteran Richard Howse has joined the company as Chief Commercial Officer
Winning the Marketing Game Is About Being Consistent
Baseball players are famous for their superstitions and rituals when performing. Some will refuse to shave. Some will wear their hat backwards. Some will wear the same pair of underwear every game.
AutoGravity Surpasses 200,000 App Downloads in the United States
AutoGravity, a FinTech pioneer on a mission to transform car financing by harnessing the power of the smartphone, today announced that it has surpassed 200,000 downloads
Business Growth Comes from Sweating the Small Stuff
Some people may skip this article because they consider they take pride in not sweating the small stuff. After all, there are a great many consultants and gurus who consistently preach the message of