In today’s automotive world, dealers are not interested in hearing about the problem or wanting to know how it was created. They are primarily interested in hearing a solution. I vividly remember
Nobody Can Blame a Salesperson
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Two Perspectives On Sourcing Auction Vehicles
The first dealer wants the car because he’s sold a few of the same units recently, and did pretty well in terms of front-end gross. The three-year-old car has about 40,000 miles,
Email Right Hook: How to Write an Email Worth Opening
Much like a boxer’s right hook, email has proven time and time again to be successful and should be one of the staples in your marketing playbook. In fact, email marketing is, and for the foreseeable
How Big Data Predictive Analytics Are Changing the Game
Everywhere we look these days, we hear about Big Data. I was watching Monday Night Football and saw a commercial for IBM’s Watson. Watson is an Artificial Intelligence (A.I.) that was
Dirty Data – The $3.1 Trillion Black Hole
Dealerships have an epidemic on their hands, one that’s growing out of control and killing their profits. It’s happening in every showroom from coast to coast, and the culprit is right under their nose
5 Real Social Media Fears and How to Overcome Them
Halloween is the one day each year when we all try to scare each other for laughs. However, there’s something sinister creeping around much more often in the people’s heads that doesn’t
What is an Open DMS?
There has been a lot of discussion lately about whether or not a DMS is considered to be “open” or not. To make the first clarification, there are a few types of “open” in our industry.
Interview with Matt Serra, Executive Manager, Al Serra Auto Plaza
Matt Serra is Executive Manager of the Al Serra Auto Plaza in Grand Blanc Michigan, part of Serra Automotive, which which ranks among the top ten privately-held retail automotive groups in the nation
5 Ways a Closed Floor is More Efficient and Profitable Than the Traditional Open Floor
Six sales reps stand outside the showroom doors. Two smoke cigarettes and gaze off into space. The third kicks the ground to pass the time. The rest are checking Facebook on their phones.
Text Success for More Conversions and Sales
There is no question that having a solid mobile strategy, including the ability for your customers to text you in a safe and compliant manner, is important in helping your dealership