PALO ALTO, CA, August 03, 2017 – Open safety recalls are a common aspect of the retail automotive business, unfortunately, but their quick...
Want a 50%++ Parts Margin & Other Benefits Benny? Keep Reading
The price you pay for a parts purchase makes or breaks the ultimate margin – never the sale price! There is so much more in the Aftermarket world...
Vance Chrysler Hits a Home Run in Humanity
In the far reaches of northeast Oklahoma stands a small domestic dealership that has a staff with a heart of gold. The men and women of Vance...
Winner, Winner, Recall Dinner!
Remember the good old days, when manufacturers notified dealers in advance that a safety recall was in the works? Dealership service departments had...
Still Having Trouble Proving Social Media ROI? You’re Not Alone
If the idea of proving social media ROI seems frightening, you're not alone. A recent marketing study found that attributing social and content to...
DATA DRIVES DOLLARS: Google Analytics Is Your Key to Finding Serious Shoppers
You want to sell more cars. You’re confident you’ve covered all the bases – radio, TV, print, digital, and a well-stocked lot that dazzles like a...
Cover Story: Dealer Magazine Interview – Joe Wajda
Joe Wajda, Executive Manager World Subaru, Tinton Falls, NJ World Jeep Chrysler Dodge Ram, Shrewsbury, NJ Joe Wajda began his career in the...
The Potential Demise of the Automobile Franchise System? The Time for Change Is Now!
Previously I have written about the importance of visionary change in dealerships. Why is it this industry largely doesn’t grasp the concepts that...
Rediscover the Lost Art of Mentoring
The best leaders leave a legacy by reproducing themselves into high-potential team members. While leaders should train, coach, motivate, and care...
How Do We Know That VDP Views Matter?
I love Netflix. For better or for worse, I’ll patiently wait for the next season of Daredevil to be released on the service, and then devour the new...









