Almost every salesperson or manager that’s been in the business for a while has a story to tell where someone – perhaps even themselves – prejudged...
When It Comes to Customers Don’t Judge a Book by Its Cover
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Autosoft Certifies Dashboard Dealership Enterprises for Integration With Their Dealer Management System
Integration provides automotive retailers with advanced reporting solutions Pleasanton, CA – August 8, 2017 -- Dashboard Dealership Enterprises, a...
Jumpstart Automotive Media Path to Purchase Report: Subcompact SUVs/CUVs Was the Fastest Growing Vehicle Segment in First Half of 2017
San Francisco, CA— Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of...
Database – Gold Mines or Bottomless Pits?
I know that mining your database can seem, well, overwhelming. Aren’t there services that will do that for me? Why should I have to do this? I DON’T...
Screen vs. Screen: How to Bridge the Creative Gap from TV Commercials to Video Pre-Roll Advertising
For decades, television has been the ultimate advertising playground for car dealers. From crazy to conservative, from soft to silly, and every...
Faster, Simpler, Easier is Going to Win
What can we learn from Amazon about streamlining the automobile purchase process? Let’s start with a far-flung example. Do you like Doritos? If you...
Who Is Responsible for Your Company’s Success? You Are!
I was teaching a workshop the other day at an Automotive Digital Marketing Event on building a successful team. As the audience filed out, a GM of a...
UsedCarsforsale Domain Sells for Whopping $340,000
The domain usedcarsforsale.com, just recently sold for $340,000.00. This is the largest purchase of a domain name in the automotive industry since...
Survey Says: The Most Common Automotive Marketing Mistake Is…
Raise your hand if you love wasting as much money as possible. We don’t mean if you like to spend money. We mean just throwing it frivolously out...
Manufacturing Service Success
Anyone who lived through the 1970’s will remember the sea change that occurred in the auto industry as the Japanese, led by Toyota, began eating...