Stop me if you’ve heard this one before: As the number of available marketing and advertising channels has exploded in recent years, dealers must...
Multi-Touch Attribution: Considering the Whole Customer Journey
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Soft Pull Technology – An Easy, Low-Cost Method for Boosting Leads and Sales Totals
Start every deal the right way Imagine that with just a name and address you could immediately know your customer’s exact credit score and all the...
What Homers and Strikeouts Can Teach Dealers About Success
Baseball season is in full swing (pun intended) and there's an interesting controversy swirling around the league. Players are on pace to hit nearly...
4 Essentials of Digital Transformation in Auto Retail
If you need convincing that digital transformation is real, just take a look at the evolution in the big shopping malls near you. Dozens of malls...
How to Win the Mobile Moments AT the Dealership
Would you believe that according to a Placed Inc. / Cars.com study, 51% of car shoppers view web content related to price, payments and offers on...
A Call to Fix Your Dealership’s Bottom Line
Your customers’ experience is immediately impacted by your callers’ journey, and making that journey a great one is the biggest area of opportunity...
A Recipe for Customer Retention at Your Dealership
Dealerships spend a lot of time, money and effort in order to attract new customers. Some dealers may even become so fixated on drawing in new...
Breaking into the Top 100 Dealers List: A Unique Story of One Rural Dealer
Every car dealer dreams of sitting on top of their regional sales rankings. Some may also strive to be number one in a larger area, such as their...
How to Use Facebook’s Powerful Targeting Capabilities
Never have we, as advertisers, had such granular capabilities that allow us to pick and choose who receives our digital advertising impressions. We...
The Key to Connection: Stop Following Up with Your Internet Leads Like It’s 2009
When is the last time you inspected your internet lead processes? Do you know what the content of your emails being sent are? Do you know when they...