Eleanor Roosevelt is credited with the quote: “Yesterday is history, tomorrow is a mystery and today is a gift; that’s why they call it the...
Your BRAND is Either Growing…or You’re Going!
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Great Possibilities Occur When Your Team Members Become Engaged
My past few articles have focused, for the most part, upon the development, retention and the engagement of your employees. The care and concern we...
Out-Think, Don’t Out-Spend Your Competition
In the new car business, it’s conventional wisdom that bigger is better. Dealers with the biggest ad budgets, biggest inventories, biggest...
Increasing Leadership Effectiveness: It’s Simple (But Not Necessarily Easy)!
Think of the most effective leader you’ve known or read about? What characteristics made that person come to mind? Pick up any magazine, journal, or...
Learning from Bad Examples
A benefit on one’s journey to growing as a leader is that there will never be a shortage of opportunities to learn lessons from others in...
Black Book Insights on Impact from Hurricane Harvey
As the city of Houston and surrounding regions continue to cope with the devastation caused by Hurricane Harvey, I wanted to provide you with...
Consumer Attention Spans Are… SQUIRREL!
If you haven’t already noticed, human’s attention spans, in general, are decreasing. A deluge of short soundbites, marketing messages and social...
Traffic Attribution vs. Sales Attribution: What’s the Holy Grail of Marketing Measurement?
Part 1 of a 2-part blog discussing the value and pros and cons of Traffic vs. Sales Attribution Historically, there have been few ways for dealers...
Client Command® Named to Inc 5000 List of Fastest Growing Companies for Sixth Time
Cumming, GA (August 30, 2017) – Client Command®, the automotive marketing leader in turning active shoppers™ into real customers, is thrilled to...
Jumpstart Automotive Media Path to Purchase Report: Entry Luxury Sedans See Growth in Shopper Interest; Other Sedan Segments Also Pulling Shopper Attention
San Francisco, CA—August 30, 2017 – Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its...