In this series of video blogs, Flick Fusion COO Tim James shares Google’s 5 auto shopping moments that every dealership should know and how to take advantage of those moments
Service Advisors: Are You a Salesman or a Con Man?
Note to Dealers and Managers: This article is for your service advisors, but be sure you read it and agree with it before you pass it on to them. This would be a great topic
Profitable Servicing Begins With…Not That Ami!
I was visiting a marginally performing service operation taking a general review of the situation and the newest and hopefully the last manager for a lengthy time (six generals in two years is a bit much)
3 Keys to Increase Your New/Used Vehicle Throughput and Profitability
In new vehicles, there’s almost an inventory pile-up on some dealers’ lots. Dealership days supply is running well north of the norm. Some dealers don’t even have the kind of vehicles
Direct Mail: The Rocky of Automotive Marketing
Rocky Balboa is the classic underdog who rose from nobody to champion to seasoned contender through grit, hard work, and perseverance. Like Rocky, direct mail
Advertising to Women Car Buyers
Rapidly changing family dynamics have impacted the way Americans buy cars. As a result, car dealer’s success hinges largely on how one critical market segment—women car buyers—engages.
Interview with Todd Smith, General Manager, McElveen Automotive Group
Todd Smith, General Manager at McElveen Automotive Group in Summerville, South Carolina, has been in the business of selling cars for more than twenty years.
FREE ADVERTISING!
BOOM! Made you look! Yes, the words NEW and FREE are still the hottest action words in the advertising spectrum. And despite the edicts from some states attorney generals,
Think Big
When starting out in business, most do not naturally look forward to the future and ask, “What do I want my legacy to be, and who will fill my shoes?” Rather, as entrepreneurs,
Used Car Market Insights – Week of May 8, 2017
Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.
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