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Conference & Expo: September 22-23, 2026
DealerPoint: April 22-24, 2026

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Advertising to Women Car Buyers

Advertising to Women Car Buyers

Rapidly changing family dynamics have impacted the way Americans buy cars. As a result, car dealer’s success hinges largely on how one critical market segment—women car buyers—engages.

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FREE ADVERTISING!

FREE ADVERTISING!

BOOM! Made you look! Yes, the words NEW and FREE are still the hottest action words in the advertising spectrum. And despite the edicts from some states attorney generals,

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Think Big

Think Big

When starting out in business, most do not naturally look forward to the future and ask, “What do I want my legacy to be, and who will fill my shoes?” Rather, as entrepreneurs,

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