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ELEAD1ONE Announces Integration with Recall Masters

ELEAD1ONE today announced a partnership with Recall Masters, Inc., the leading provider of automotive recall news, data, training, and communications, to integrate

Are Your Customers Worth $50?

In every company, at some point in time, customer service mistakes happen. And, they are often magnified by the fact that the customer-facing employee cannot handle the situation on the spot

Women’s Top Rated Service Brands for 2017

Sixty-two percent of car buying women report that they return to the dealerships where they first purchased their vehicles to then have them serviced or repaired. That statistic highlights the potential

Connected Cars to Reboot Auto Marketing

When the Winton Motor Company placed what is likely the first car advertisement in Scientific American back in 1898 with the headline “Dispense With A Horse” -, little did it

Profitability – Leadership’s Role in Delivering Results

Many dealership profits are being challenged by compressed margins, growing expenses, flat sales and greater competition. These challenges are not unique to auto dealerships, many businesses face

How to Use Customer Engagement Metrics to Get More Sales

Most of us would consider conversions the main success metric of dealership websites, and for good reason: receiving contact information means the buying conversation can begin.

Top 10 Facebook Marketing KPI’s

Facebook communicates your dealership’s core message and personality, attracts and engages your target customers, and converts fans into customers. But too often, dealers jump

Navigating the Dark Universe of Big Data

It started back in the Woodstock Era1 – small like the Big Bang. And like the Big Bang, Big Data exploded across the void to saturate every point of every aspect of life on earth.

Witt’s Wise Words: Video Sells [VIDEO]

ELEAD1ONE’s Bill Wittenmyer shares insight on how to take your service sales to the next level by using video to connect with customers, build trust and sell more repair recommendations.

Hard Facts: DIY: Optimizing Your Campaign [VIDEO]

Stop pouring money into your Google AdWords campaign. It’s time to start optimizing! Google has some new changes that you should start utilizing for your marketing strategy.