Your company’s reputation matters. This may be stating the obvious but the concept of the customer experience has become so prevalent that by 2020, many industry experts believe that companies
Marketing pioneer John Wanamaker is credited with saying, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Today, through the art and science of audience
It’s been my good fortune as an ad guy to work with some of the most successful franchised used car dealers in America over the past 30 years. When I say successful,
With more family businesses then ever seeking succession through the next generation of family leadership, a change to a multigenerational management structure is occurring
In the past three years, new vehicle inventories have increased by 16 percent across the industry. Some well-known, mass market brands have watched their inventories swell by as much as 30 percent
One of the most popular things I do in helping dealerships grow is through what I call the Total Dealership Inspection and Analysis. This one to two-day event (depending upon the size of the store)
Mobile-enabled communications, when enhanced with relevant and localized video content and delivered in a personally relevant way, is an explosive business opportunity that is certain to transform
Digital Air Strike, the leading social media and digital engagement company, today announced the addition of Mission Control to its portfolio of social marketing
Targeted email campaigns and content marketing are very popular right now, and for good reason: Useful, valuable, and actionable content tailored to specific consumers drives results
![Think Tank Tuesday : How to Make a Good Logo [VIDEO]](https://digitaldealer.com/wp-content/uploads/2017/06/header-thinktanktues-062017-400x250.png)
This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business. What does it take for consumers to remember your name?