It’s not a secret that car dealers spend lot of money on all types of marketing – from traditional marketing channels like TV, billboards, newspaper and radio ads to new ones like pay-per-click ads
Amazon was recently awarded a patent that has caused quite a stir amongst consumers and retailers. The patent, originally applied for way back in 2012
For decades now, dealerships have gotten by with ‘self-reporting’ their financial performance, using very subjective methods and rarely adopting automation. I call this ‘fake news.’
As automotive tech vendors increasingly push the importance of bringing the car buying experience online to combat companies threatening disruption, it appears that a couple
Auto/Mate Dealership Systems announced today the release of a free eBook for download titled The Auto Dealer’s Guide to Team Building.
When dealerships first start their video marketing programs, one of the most common questions I am asked is, “Will I have to buy an expensive camera?” The answer is no.
“The best sales process in the world is worthless without accountability,” according to John Fairchild of Fairchild Automotive Solutions. “If you don’t inspect it, you can’t expect it,
Ok, raise your hand if you have been properly taught how to determine who / what you are potentially hiring? Ah, only a few came up. Ok, raise your hand if you have hired
Peter Drucker once said, “We’ve spent the last 30 years focusing on the T in IT, and we’ll spend the next 30 years focusing on the I.” Information gives us the power to increase profits.
That is, to them, digital retailing represents the full monte of selling a new or used vehicle online. You’d have a “buy it now” button on every vehicle details page (VDP) for every vehicle,