You want to sell more cars. You’re confident you’ve covered all the bases – radio, TV, print, digital, and a well-stocked lot that dazzles like a...
DATA DRIVES DOLLARS: Google Analytics Is Your Key to Finding Serious Shoppers
read more
Cover Story: Dealer Magazine Interview – Joe Wajda
Joe Wajda, Executive Manager World Subaru, Tinton Falls, NJ World Jeep Chrysler Dodge Ram, Shrewsbury, NJ Joe Wajda began his career in the...
The Potential Demise of the Automobile Franchise System? The Time for Change Is Now!
Previously I have written about the importance of visionary change in dealerships. Why is it this industry largely doesn’t grasp the concepts that...
Rediscover the Lost Art of Mentoring
The best leaders leave a legacy by reproducing themselves into high-potential team members. While leaders should train, coach, motivate, and care...
How Do We Know That VDP Views Matter?
I love Netflix. For better or for worse, I’ll patiently wait for the next season of Daredevil to be released on the service, and then devour the new...
Engender Car Buyer Confidence for Better Outcomes: How Confidence Influences Female Behavior and Auto Dealer Success
With technological literacy all but mastered, the time to tackle gender literacy is now. In her book Why She Buys, Bridget Brennan reports that more...
Winning Means Knowing What You’re Losing
1. Use Data That Tells a Complete Story The only way to know exactly where you stand in your market is to have a clear view of what you’re losing....
Used Vehicle Depreciation Increases
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight...
BLACK BOOK USED VEHICLE RETENTION INDEX REMAINS UNCHANGED THROUGHOUT JULY
Index Has Risen or Remained Unchanged in Three of Last Four Months Showing Resilience in the Market LAWRENCEVILLE, GA (August 1, 2017) – Black Book,...
TEN: THE ENTHUSIAST NETWORK’S MOTOR TREND LAUNCHES DIGITAL AUTO SHOPPING PARTNERSHIP WITH ONLINE RETAIL GIANT OVERSTOCK.COM
TEN: THE ENTHUSIAST NETWORK’S MOTOR TREND LAUNCHES DIGITAL AUTO SHOPPING PARTNERSHIP WITH ONLINE RETAIL GIANT OVERSTOCK.COM Overstock.com to Usher...