A benefit on one’s journey to growing as a leader is that there will never be a shortage of opportunities to learn lessons from others in...
Learning from Bad Examples
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Black Book Insights on Impact from Hurricane Harvey
As the city of Houston and surrounding regions continue to cope with the devastation caused by Hurricane Harvey, I wanted to provide you with...
Consumer Attention Spans Are… SQUIRREL!
If you haven’t already noticed, human’s attention spans, in general, are decreasing. A deluge of short soundbites, marketing messages and social...
Traffic Attribution vs. Sales Attribution: What’s the Holy Grail of Marketing Measurement?
Part 1 of a 2-part blog discussing the value and pros and cons of Traffic vs. Sales Attribution Historically, there have been few ways for dealers...
Client Command® Named to Inc 5000 List of Fastest Growing Companies for Sixth Time
Cumming, GA (August 30, 2017) – Client Command®, the automotive marketing leader in turning active shoppers™ into real customers, is thrilled to...
Jumpstart Automotive Media Path to Purchase Report: Entry Luxury Sedans See Growth in Shopper Interest; Other Sedan Segments Also Pulling Shopper Attention
San Francisco, CA—August 30, 2017 – Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its...
Pearl Technology Integrates the Kelley Blue Book’s Instant Cash Offer Into Its ShowroomXpress Platform
"Clicks-to-Bricks" Express Retail Platform will now allow provide instant cash offers on vehicles to consumers who shop online or at the dealership...
Empower Your Sales Team for Better Performance
In my lifetime I have visited hundreds of dealerships. I have seen sales teams that are crushing it and sales teams that are performing dismally....
Interaction isn’t ALL you should Measure: Pay Attention to What’s Working!
(Part 4 of a 4-part blog series on vehicle merchandising) In the past 3 blogs in this series, I’ve shared vehicle merchandising best practices for...
Third Party Tools Are Slowing Down Your Site. Here’s How to Fix It.
Your site is, in today’s technological age, the first thing most of your customers see. Site visitors become purchasers in the long run, and the...