For real – overheard by me at a large Honda dealership after an ASM explained to a lady patron limited details behind the current $500 fee for an...
We Don’t Need No Stinkin’ Tech Training – We Have Good Teeth
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How Online Payments Can Be the Catalyst for a Superior Customer Experience
The unspoken truth about the dealership continues to be the same – the service side of the business is where the money is at. However, 72 percent of...
Disrupting the Buying Cycle: Turning Service Leads into Sales Dollars
If you look at the data, the expert analysis, and the firsthand accounts of dealers themselves, it’s undeniable we’ve entered an era where “status...
What Your Dealership Can Learn from Carvana
If you mention the name “Carvana” to most people in the auto industry, they will probably respond with a mixture of fascination and unease. At some...
Rethink How to Market with Facebook and Instagram
When I mention Facebook and Instagram to dealers, I often get the eye roll reaction. It's understandable. For many people, it's difficult to...
Are You Future Ready?
What will the auto market look like in 20-years? Over the last 20 years, the on-demand economy has made its impact on multiple industries: The...
Your People Are Your Brand!
What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and value. But all...
One Size Fits All No Longer Applies
According to NADA, new-vehicle revenue in 2016 was $995 billion, and sales to women accounted for $445 billion of that revenue at new car...
Vehicle Merchandising: Use Features Not Price
As technology has advanced, vehicle pricing through informational third-party sites has become more front and center for consumers. Just think about...
Your Limitation Is Not What You Don’t Have, It’s What You’re Not Using.
It's Time to Shift from Potential to Kinetic Thinking Those of you who know me have heard me tell this story before and I feel it is so worth...