A trending technology is the use of bots in customer service. While bots can certainly help companies manage communications faster, sometimes they...
Bots Help the Grinch Steal Christmas
read more
Recalls: Perhaps California has the Solution?
It’s always frustrating to read articles about the challenges legislators, manufacturers and states have with low recall compliance rates. And, even...
The Untold Story of Missed Service Opportunities
When it comes to increasing service revenue, there is no shortage of areas to consider – improving process efficiency, expanding facilities, hiring...
Used Car Market Insights: Record Decline for Truck Segment
Welcome to this week's edition of Black Book Market Insights with in-depth analysis of used car and truck valuation trends and insights straight...
Don’t View Questions as a Weakness
A recent article on CustomerThink explains how many companies view requesting customer feedback as a weakness. However, by asking questions you can...
When Using Customer Data, Don’t Be Creepy!
When it comes to providing the ultimate customer experience, can technology go too far and instead, backfire by creeping out the customer? Consider...
4 Reasons Why Your Customers Love Video
For professional marketers across all industries, the top priority for 2018 is to convert leads into customers, according to Hubspot’s State of...
Are Artificial Intelligence and Machine Learning Going Mainstream for Dealer Marketing?
In the automotive sector, when most people hear “Machine Learning,” they immediately think of self-driving cars – which are very far off for the...
Interview With the 2018 Chairman of the Chicago Auto Show
John Hennessy, owner of River View Ford, in suburban Oswego, Illinois, has spent more than 30 years in the auto retailing industry. In addition to...
Drawing the Curtain Back
A Glimpse into the Association Behind the World-Famous Chicago Auto Show; and Event Highlights for the 2018 Chicago Auto Show and Digital Dealer...