The time has come to get real about Facebook. Gone are the days when it was "free" (except for all the time you put into it). Today, the investment...
The Pros and Cons of Building a Dealership Facebook Page
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The New Car Buyers’ Clinic: A Case Study in How to Royally Mess it up!
Happy New Year! I hope you enjoyed a relaxing time with family and friends over Christmas and had a few days to recharge your batteries. Service...
Need A Tech – Keep A Tech or Other Staffer? Social Media Is Where It’s Happening Bosco!
The annual massive SEMA-AAPEX gathering (say 140,000 peeps) in Las Vegas features literally hundreds of educational opportunities in almost any area...
Turning Cash Buyers into Auto Financers
How to Drive Financing Forward in the Middle of a Cash Paying Market Advice from national, well-known financial advisors is trending these days,...
Advertising Your Tech-spertise!
Nothing has changed as much in our automotive industry in the past 20 years as the technical advances in vehicles. Millennials love the tech stuff....
Warning! Your Customers Know More Than Your Salespeople. But Not for Long.
A customer walks into your dealership wanting to know all about the 2015 Acura TLX you have on the lot. Wouldn’t it be great if your sales...
Shifting from Crisis To Opportunity
Imagine for a moment you are walking along a trail in the forest which has a swollen swiftly running creek off to your right with a 100 foot...
You Don’t Have to Be Blood to Be Family in the Dealership
An owner's perspective about the purpose and who the business serves directly impacts culture, ability to recruit and retain good people, and drive...
The Art of Handling Mistakes
I recently filmed a DVD program for my online training platform on the topic of handling mistakes, and the response was even more robust than...
Buck the Marketing Status Quo
Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback, or data from a vendor...